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OUR PHILOSOPHY 

NATURAL

MINERALS

HIDE YOUR FLAWS,
NOT YOUR FACE

NOT TESTED

​​ON ANIMALS

Ingredients You Can Trust

We believe you should be able to trust whatever you are putting on your face. That's why all of our makeup products are made from natural mineral ingredients. We make sure that our products are free of chemicals, perfumes, dyes and parabens.

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We also believe that sensitive skin should be cared for, which is why none of our products contain talc, phthalates, or bismuth.

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We know you care what goes on your skin, and we know you want to take care of your skin. We aim to help you do that, while still looking gorgeous.

Quality Coverage at a Great Price

It's our mission to provide customers with an array of high value products.

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Value.

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It means more than just an affordable price. Value means great quality at a great price. There are several expensive mineral makeup companies out there, and we aim to offer competitive quality, at a more than competitive price.

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We believe you should be able to get natural, high quality, great coverage makeup without having to spend 40 dollars on a jar the size of a quarter.

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We offer great value, and 100% satisfaction, guaranteed. So make the switch today and start saving while still getting makeup you'll love.

Never Tested 
on Animals

Here at Lure Minerals we love animals. That's why we'd never do or support anything to put them in harm's way.

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Animals are to be respected, protected, and loved.

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